Privacy policy
Last updated: July 15, 2026
Privacy Policy
Down Boy (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website or purchase from us.
Information We Collect
When you visit our website or place an order, we may collect:
* Your name
* Email address
* Phone number
* Billing and shipping address
* Payment information (processed securely through our payment providers)
* Order history
* Device and browser information
* IP address
* Website usage information collected through cookies and analytics
How We Use Your Information
We use your information to:
* Process and fulfil your orders
* Provide customer support
* Communicate with you about your order
* Send shipping updates
* Improve our website and customer experience
* Prevent fraudulent activity
* Send marketing emails if you have chosen to subscribe
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
Payment Information
Payments are securely processed through trusted third party payment providers. Down Boy does not store your full credit card details.
Cookies
Our website uses cookies to improve your browsing experience, remember your preferences and help us understand how visitors use our website.
Cookies may also be used to provide personalised advertising through platforms such as Meta and Google.
You can disable cookies through your browser settings, although this may affect some website functionality.
Third Party Services
We use trusted third party services to operate our business, which may include:
* Shopify
* Shopify Payments
* PayPal
* Google Analytics
* Meta (Facebook and Instagram)
* Email marketing platforms
* Shipping and fulfilment providers
These providers may collect or process information in accordance with their own privacy policies.
Marketing
If you subscribe to our mailing list, we may occasionally send you updates about new collections, promotions, product launches and other Down Boy news.
You can unsubscribe at any time.
How We Protect Your Information
We take reasonable steps to protect your personal information from unauthorised access, misuse, disclosure or loss.
While we strive to keep your information secure, no method of transmitting data over the internet can be guaranteed to be completely secure.
Accessing or Updating Your Information
You may request access to the personal information we hold about you or ask us to correct it if it is inaccurate.
To do so, please contact us using the details below.
Children’s Privacy
Our website is intended for general audiences and is not directed at children under the age of 16.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page and will take effect immediately upon publication.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Down Boy
Email: downboy.thelabel@gmail.com
Instagram: @downboy.thelabel
We will respond to privacy enquiries as soon as reasonably possible.